How do I use Pareidolia?

My perception often begins from the concept of pareidolia.  My art starts off by creating a mark, and then finding meaning within the matrix.  Each of us has a very unique and random set of stimulus determined by the people we meet, the choices we make, our beliefs, memories, etc.  I intend to use Pareidolia to make sense of my own seemingly random stimuli.  The most common thing for me to within my art are creatures and monsters with human attributes.  “Our brain is wired to find meaning. Our aptitude to identify structure and order around us, combined with our superior talent for face detection, can lead to spectacular cases of pareidolia, with significant effects in society and in culture” (MARTINEZ-CONDE).

Martinez-Conde, Susana, and Stephen L. Macknik.”A Faithful Resemblance." Scientific American Mind (2012): 19-21. Academic Search Complete. Web. 6 Nov. 2012.